ICON Park (formerly known as I-Drive 360) is one of Orlando’s premier entertainment destinations, offering a vibrant mix of attractions, dining, bars, and shopping—all set within an inviting open-air courtyard. Conveniently located on International Drive, this lively complex is designed for visitors of all ages, whether you’re exploring with family, planning a date night, or enjoying a day out with friends. The best part? ICON Park offers free parking, making it an easy and stress-free stop during your Orlando vacation.
ICON Park is home to several major attractions, including The Wheel (formerly the Orlando Eye), Madame Tussauds Orlando, SEA LIFE Orlando Aquarium, StarFlyer, and the popular Museum of Illusions, known for its mind-bending exhibits and immersive photo opportunities. With its walkable layout, numerous dining options, and central location close to Orlando’s world-class theme parks, ICON Park continues to grow as a must-visit destination for both travelers and locals.
The Wheel at ICON Park
Standing 400 feet tall, The Wheel is one of Orlando’s most recognizable icons and one of the largest observation wheels on the East Coast. Each air-conditioned capsule provides stunning 360-degree views of the region. On a clear day, guests can see as far as the Kennedy Space Center, nearly 50 miles away. The Wheel also offers incredible views of major attractions, including nearby theme parks, beautiful lakes, and the downtown Orlando skyline.
Visitors can also enjoy The Wheel’s spectacular nighttime lighting displays, which illuminate the structure in colors that celebrate holidays, local events, and special causes. The ever-changing lights make it a striking backdrop for photos and a memorable part of the ICON Park experience.
Madame Tussauds Orlando
Madame Tussauds Orlando invites guests to step into a world of lifelike wax figures, immersive sets, and celebrity fun. Located at ICON Park, this world-famous attraction features incredibly detailed wax sculptures of movie stars, historical icons, sports legends, superheroes, and music artists. Visitors can pose for photos with their favorite figures, walk through themed rooms, and enjoy interactive displays that make the experience feel like stepping onto a movie set or into a pop-culture moment. Whether you’re snapping a selfie with a Hollywood A-lister or standing beside inspiring global leaders, Madame Tussauds offers an entertaining and unforgettable stop during your Orlando adventure.
SEA LIFE Orlando Aquarium
SEA LIFE Orlando Aquarium offers an immersive underwater adventure perfect for families and ocean lovers. Located within ICON Park, the aquarium features a winding journey through themed habitats, including a breathtaking 360-degree ocean tunnel where sharks, rays, and vibrant fish glide overhead. Guests can explore interactive exhibits, view rescue stories, and learn about marine conservation efforts through hands-on displays. From delicate seahorses to massive sea turtles, SEA LIFE provides an up-close look at a wide variety of marine creatures, making it an educational and memorable experience for all ages.
The StarFlyer
The StarFlyer at ICON Park is one of Orlando’s most thrilling attractions, offering a high-flying experience unlike anything else in the city. Standing an impressive 450 feet tall, it’s one of the tallest swing rides in the world, giving guests unmatched panoramic views as they soar through the sky. Riders are securely seated in two-person swing chairs that rotate around the tower at exhilarating speeds, creating a unique mix of adrenaline and scenic beauty. Whether experienced during the day or illuminated at night, the StarFlyer delivers a heart-pounding adventure perfect for thrill seekers visiting International Drive.
Museum of Illusions at ICON Park
The Museum of Illusions at ICON Park is a mind-bending, interactive experience where perception, math, science, and psychology come together to create immersive fun. With more than 50 exhibits, the museum challenges what your senses think they know. Guests can wander through the dazzling Infinity Room, defy gravity in the Reverse Room, or appear to shrink or grow in the Ames Room. Each installation encourages playful experimentation and offers plenty of opportunities for eye-catching photos.
As part of ICON Park’s Play Pass, the Museum of Illusions is one of several included attractions, making it a great value for guests who want to enjoy a variety of experiences in one place. It’s open daily with varying hours, and last admission is typically one hour before closing.
Shopping & Dining at ICON Park
Shopping
- Build-A-Bear Workshop
- Sugar Factory Candy Shop
- ICON Park Gifts
- Caleoni Sunglasses
- Global Currency Exchange
- Promenade Retail Kiosks, including:
- We Draw the Crowd (caricatures)
- U-Name It (henna tattoos and jewelry)
- Spreading Love (crystals and handcrafted jewelry)
- Muska (talismans and “evil eye” items)
- Sun Catcher’s USA (garden art and spinners)
- Amorbellia (permanent jewelry)
- True Colors with Exotic Birds (photo experiences)
- Just Plumerias (Hawaiian plumeria plants)
Dining & Bars
- Yard House
- Blake Shelton’s Ole Red
- Tin Roof
- Brother Jimmy’s BBQ
- Gordon Ramsay Fish & Chips
- Shake Shack
- 5 Chicks Korean Chicken
- Buffalo Wild Wings
- Wheelhouse Food Hall
- iCafe de Paris
- Juan Valdez Coffee
- Häagen-Dazs
- Sugar Factory (restaurant)
- Helena Modern Riviera
For more information visit the ICON Park Website
